A Full Squarespace Review: Tested, Reviewed, and Compared for 2023

In the continuously evolving digital landscape, the creation of a well-crafted website assumes paramount importance in establishing a formidable online presence. Squarespace Review emerges as a prominent website builder, offering an all-encompassing solution suitable for both individuals and businesses. 

Renowned for its unwavering commitment to exceptional design, an intuitive user interface, and an integrated platform, Squarespace streamlines the website creation process. This introductory guide endeavors to provide a formal exploration of Squarespace, delving into its myriad features, customization capabilities, and user experiences. 

Whether you are an aspiring novice embarking on your inaugural website endeavor or a seasoned webmaster contemplating a platform transition, this guide aims to illuminate the path to effectively harnessing the prowess of Squarespace for your online aspirations.

What is Squarespace?

Squarespace stands as an integrated website builder and hosting service meticulously designed to streamline the processes of website and blog creation and management. 

Squarespace has earned its reputation based on the pillars of an intuitive user interface and a diverse selection of visually appealing design templates. Its extensive range of capabilities includes website construction, domain registration, e-commerce solutions, and hosting services. 

Squarespace’s design and functionality have been carefully curated to cater to a wide spectrum of clients, including small business owners, creative experts, bloggers, and individuals striving to establish a refined online presence. 

Squarespace’s primary appeal lies in its ability to empower users, irrespective of their technical proficiency, to craft websites of professional caliber.

Who owns Squarespace?

Mr. Anthony Casalena founded Squarespace in 2003. As of my last update in April 2023, Mr. Casalena remains actively involved in the company and serves as the Chief Executive Officer. 

His leadership has been instrumental in driving Squarespace’s notable growth and establishing its prominence in the website builder and hosting industries. The company has garnered investment from various sources and undertook a public offering of its shares in May 2021, listing on the New York Stock Exchange. 

Despite its transition to a publicly traded company, Mr. Casalena remains an influential figure in Squarespace, steering its strategic direction and growth.

How does Squarespace work?

Squarespace functions as a comprehensive platform, offering users the tools to construct websites through a drag-and-drop interface. The process encompasses several steps:

1. Template Selection: 

The initial step involves selecting a template from Squarespace’s extensive library. These templates are crafted with aesthetic appeal in mind and are categorized to suit various website purposes, such as portfolios, blogs, or e-commerce sites.

2. Customization: 

Upon choosing a template, users can tailor it using Squarespace’s editing tools. This customization includes the modification of pages, the alteration of design elements (like color schemes and fonts), and the integration of various functionalities, including social media integrations and contact forms.

3. Content Addition: 

Users can then populate the website with diverse content types, including text, imagery, videos, and products for sale. Squarespace also accommodates blogging features, enabling regular content updates.

4. E-commerce and Additional Features: 

For those seeking to engage in commerce, Squarespace provides a suite of e-commerce tools, such as shopping cart functionality, secure payment processing, and inventory management. The platform also offers additional tools for search engine optimization, website analytics, and marketing to enhance website performance and visibility.

5. Hosting and Domain Services: 

Squarespace’s services include website hosting, and ensuring online accessibility. Users have the option to purchase a domain directly through Squarespace or to connect an existing one.

6. Support and Maintenance: 

Comprehensive customer support is provided by Squarespace, alongside the maintenance of the technical aspects of websites, including security measures and system updates. This allows users to concentrate on their content and business operations.

In summary, Squarespace offers a streamlined and accessible solution for the development and management of professional websites, particularly catering to individuals and businesses that may lack in-depth coding or web design skills.

What is Squarespace Used For?

Squarespace is primarily used for creating and managing websites across a wide range of purposes and industries. Its versatile nature allows it to be a suitable platform for various needs, such as:

Business Websites: 

  • Small to medium-sized businesses use Squarespace to create professional-looking websites. This includes pages for services, company information, contact details, and even blogs for content marketing.

E-commerce Stores: 

  • Squarespace provides comprehensive e-commerce solutions, enabling businesses to sell products and services directly through their websites. It includes features for product listings, shopping carts, secure checkout processes, and inventory management.


  • Artists, photographers, designers, and other creative professionals frequently use Squarespace to showcase their work. The platform’s visually appealing templates and customization options make it ideal for creating professional portfolio sites.


  • Individuals and companies use Squarespace to host and manage blogs, benefiting from its user-friendly content management system (CMS). It’s used for personal, professional, and corporate blogging.

Event Websites: 

  • Squarespace is used for creating websites for events like weddings, conferences, and workshops. It can handle event details, RSVPs, and integrations with other event management tools.

Personal Websites: 

  • Individuals looking to create a personal web presence, whether for personal branding, resumes, or personal projects, find Squarespace a useful tool due to its ease of use and professional designs.

Non-Profit Organizations: 

  • Non-profits and charities use Squarespace for creating informational websites that can also handle donations, event calendars, and volunteer information.

Educational and Institutional Websites: 

  • Educational institutions and instructors use Squarespace to create websites that host course materials, institutional information, and resources for students and staff.

Summarizing the Key Squarespace Pros and Cons


  • User-Friendly: Easy drag-and-drop interface.
  • Quality Templates: Professional, responsive designs.
  • All-in-One: Includes hosting, domains, and e-commerce tools.
  • SEO Tools: Built-in features for search optimization.
  • Customer Support: an accessible and helpful support system.
  • Regular Updates: Frequent enhancements and new features.


  • Cost: relatively expensive compared to some alternatives.
  • Limited Customization: A template-based approach can be restrictive.
  • Learning Curve: Initial learning phase for beginners.
  • No Third-Party Apps: Limited third-party app integrations.

A Full Squarespace Plan Comparison and Review

Personal Plan:

  • Features: Basic website features, including access to all templates, mobile optimization, SSL security, 24/7 customer support, basic website metrics, and up to two contributors.
  • Best for: individuals or small projects needing a basic yet professional website without e-commerce functionality.
  • Limitations: This does not include advanced marketing tools, e-commerce functionality, or custom CSS and JavaScript.

Business Plan:

  • Features: All Personal Plan features plus unlimited contributors, advanced website analytics, promotional pop-ups, complete customization with CSS and JavaScript, and basic e-commerce functionality with 3% transaction fees.
  • Best for: small businesses requiring more sophisticated marketing tools and light e-commerce capabilities.
  • Limitations: Transaction fees on sales and e-commerce features are more limited compared to dedicated commerce plans.

Basic Commerce Plan:

  • Features: All Business Plan features include the addition of zero transaction fees, advanced e-commerce analytics, customer accounts, Instagram integration, and merchandising tools.
  • Best for: businesses focusing on growing their online store with essential e-commerce tools.
  • Limitations: Lacks some advanced e-commerce features like abandoned cart recovery.

Advanced Commerce Plan:

  • Features: Includes all features of Basic Commerce plus advanced e-commerce features like abandoned cart recovery, real-time shipping rates, advanced discounts, and API access for custom integrations.
  • Best for: large businesses or those needing full-scale e-commerce solutions, including advanced shipping and marketing tools.
  • Limitations: higher cost compared to other plans.

Is Squarespace good value for money?

Squarespace is widely acknowledged as a cost-effective choice, particularly suitable for individuals and businesses that prioritize top-tier design, ease of use, and integrated features. The platform provides an array of tools and functionalities that cater to those who seek to construct sophisticated websites without the necessity of extensive technical knowledge. However, the assessment of its value may fluctuate depending on individualized requirements.

Reviewing the Core Squarespace Features 

Squarespace offers a comprehensive set of core features that empower users to create and manage websites with ease. Firstly, its library of professionally designed templates is a standout feature, ensuring that websites have a polished and modern appearance from the start. 

The intuitive drag-and-drop interface simplifies the website-building process, making it accessible to individuals without technical expertise. Squarespace’s commitment to mobile optimization ensures that websites look and function seamlessly on various devices. The platform prioritizes security with SSL certification, providing a secure browsing experience for visitors. 

Additionally, basic website metrics allow users to track site performance and visitor behavior. Lastly, the 24/7 customer support ensures assistance is readily available, helping users navigate any challenges they encounter during the website creation and maintenance process. Together, these core features establish Squarespace as a user-friendly and reliable platform for a wide range of website needs.

Certainly, here are the core features of Squarespace in paragraph form:

1. Drag-and-Drop Editor: 

Squarespace’s drag-and-drop editor is a hallmark feature, simplifying website creation for users of all technical backgrounds. This intuitive interface allows users to effortlessly arrange and customize elements on their web pages. From text and images to forms and galleries, the editor offers full creative control, streamlining the design process. This feature empowers individuals and businesses to bring their unique visions to life without the need for coding expertise, making web design accessible to a broader audience.

2. SEO Features for Site Visibility: 

Squarespace equips users with built-in SEO tools designed to enhance website visibility on search engines. These tools empower users to customize page titles, meta descriptions, and URLs and leverage features such as XML sitemaps and automatic tagging. The result is improved search engine rankings and increased organic traffic, enabling businesses and bloggers to optimize their online presence and reach a broader audience without the need for external plugins or tools.

3. Measuring website traffic: 

To gauge the effectiveness of their web presence, Squarespace users benefit from integrated analytics tools. This feature offers insights into website traffic, visitor demographics, and popular content. Users can track key performance indicators, such as page views and visitor sources, enabling data-driven decision-making to refine their online strategies and enhance user engagement.

4. E-commerce Features: 

Squarespace offers comprehensive e-commerce capabilities on select plans, including product listings, shopping carts, secure checkout, and inventory management. Users can sell physical or digital products, manage transactions directly on their websites, and offer various payment options. This functionality is particularly advantageous for businesses looking to establish and efficiently manage online stores, enabling them to handle e-commerce operations effectively.

5. Blogging: 

Squarespace provides a robust blogging platform that encompasses content scheduling, category tagging, social sharing, and RSS feeds. Bloggers can easily create and manage their blogs, schedule posts, and engage with readers through built-in social sharing options. This feature proves invaluable for bloggers, content creators, and businesses aiming to maintain a consistent and engaging online presence through regular article publication.

6. Scheduling

Squarespace offers appointment scheduling features on select plans, allowing users to set up and manage appointments, accept bookings, and synchronize schedules with their calendars. This capability is particularly beneficial for service-based businesses, consultants, and professionals who rely on efficient appointment scheduling to meet client needs and streamline their operations.

7. Marketing: 

Squarespace empowers users with marketing tools such as email campaigns, pop-ups, and promotional banners to engage with their audience, capture leads, and promote products or content. These integrated marketing features enable users to implement marketing strategies directly within their websites, enhancing user engagement and driving conversions. This functionality proves advantageous for businesses and individuals seeking to market products, services, or content to their website visitors and subscribers, all within the Squarespace platform.

The Squarespace Website Builder vs. Key Competitors

The Squarespace website builder distinguishes itself from key competitors through several notable features and differences. Firstly, Squarespace is renowned for its emphasis on design, offering a library of high-quality, professionally crafted templates that cater to various industries and styles. This design-centric approach sets it apart from competitors like WordPress and Wix, where design quality can vary significantly.

1. Squarespace vs. Wix:

Squarespace and Wix are two prominent website builders, each with their strengths. Squarespace shines in design quality and aesthetics, offering professionally crafted templates that cater to various styles. Squarespace features an intuitive user interface that caters to beginners, ensuring accessibility. In contrast, Wix offers a diverse selection of templates and extensive customization options, making it highly flexible for users seeking in-depth personalization. Squarespace excels in design, while Wix provides versatility and a vast app marketplace. The choice between the two often comes down to the user’s preference for design or flexibility.

2. Squarespace vs. GoDaddy:

Squarespace and GoDaddy differ significantly in their approaches. Squarespace is known for its design-centric focus, offering visually appealing templates and an elegant user experience. It provides an integrated platform with hosting and domain registration. GoDaddy, primarily a domain registrar, offers a website builder as an add-on service. While GoDaddy is known for domain-related services, Squarespace is favored for its design quality and user-friendly interface. Choosing between them depends on whether one prioritizes design aesthetics or domain services.

3. Squarespace vs. Webador:

Squarespace and Webador cater to different user preferences. Squarespace excels in design with its high-quality templates and intuitive website builder. It provides a polished and professional look. Webador, while offering simplicity and affordability, may not match Squarespace in design quality. However, it may appeal to users seeking a straightforward and budget-friendly option. Squarespace’s focus on aesthetics and user experience contrasts with Webador’s emphasis on simplicity and cost-effectiveness.

4. Squarespace vs. Shopify:

Squarespace and Shopify serve distinct purposes in the website builder landscape. Squarespace, while offering e-commerce capabilities, excels in design and aesthetics. It is suitable for businesses and individuals looking for visually appealing websites with basic e-commerce needs. In contrast, Shopify is a dedicated e-commerce platform that provides extensive e-commerce features and scalability. It is the preferred choice for businesses aiming to build robust online stores. The choice hinges on whether one prioritizes design or advanced e-commerce functionality.

In summary, Squarespace distinguishes itself with design quality and user-friendliness, making it an excellent choice for those valuing aesthetics and ease of use. The comparison with competitors like Wix, GoDaddy, Webador, and Shopify depends on specific website requirements and priorities, such as design, customization, or e-commerce needs.

How to Use the Squarespace Website Builder

Certainly, let’s go through each step of using the Squarespace website builder formally:

Step 1: Pick a Template

  • Commence by initiating your Squarespace journey by visiting the Squarespace website. If you are not already registered, proceed with the registration process, which entails providing your email address, creating a password, and assigning a distinctive site title. Ensure that your chosen site title aligns with the intended name of your website.
  • After the registration process, you will be prompted to make a critical decision: the selection of a template for your website. These templates are categorized according to themes such as business, portfolio, blogging, and more.
  • Methodically evaluate and choose a template that harmonizes with the specific purpose, stylistic preferences, and content requirements of your website. Importantly, keep in mind that the chosen template can be extensively customized at a later stage to precisely meet your unique specifications.

Step 2: Create a Squarespace Account

  • Proceed to create a Squarespace account by providing your email address, establishing a secure password, and assigning a distinctive site title. This title may be subject to modification at a later stage to more accurately correspond with your website’s designated name.
  • Take cognizance of the potential availability of a trial period, allowing for an exploration of the platform’s functionalities before embarking on a subscription plan.

Step 3: Get Familiar With its Interface

  • Following account creation, it is prudent to acquaint oneself with the interface of Squarespace.
  • The central dashboard serves as a gateway to diverse segments of your website, comprising pages, design, commerce (if applicable), and settings, among others.
  • To access specialized tools and settings for tailoring your website to your specifications, kindly refer to the menu situated on the left-hand side of the interface.

Step 4: Customize Your Website

  • Navigate to the “Pages” section to initiate the creation of your website’s pages. Within this sphere, you possess the capability to add new pages, edit those pre-existing ones, and judiciously organize them within your site’s navigation menu.
  • Capitalize on the drag-and-drop builder, which has been thoughtfully integrated into the system, to personalize your chosen template. This flexibility extends to the editing of text, replacement of images, alteration of colors, modification of fonts, and reconfiguration of page sections.
  • Squarespace, cognizant of diverse user requirements, offers a profusion of content blocks that empower the inclusion of a wide array of elements, including text, images, videos, galleries, forms, and more. This functionality may be harnessed to realize the envisioned layout and content of your website.

Step 5: Search Engine Optimization (SEO)

  • Improve the discoverability of your website by implementing search engine optimization (SEO) strategies. Go to the “Settings” section and choose “SEO.”
  • Within this purview, you are presented with the opportunity to tailor meta titles, meta descriptions, and URLs for each of your website’s pages.
  • Diligently undertake keyword research and judiciously incorporate these keywords into your content to augment the overall SEO profile of your site.

Step 6: Register a Domain and Hit Publish

  • Should you possess a custom domain, seamless integration of this domain with your Squarespace site is attainable. To commence this process, navigate to the “Settings” section and select “Domains.”
  • If a custom domain is not within your purview, Squarespace extends the courtesy of domain registration services. This convenient option enables the acquisition of a domain directly through the Squarespace platform.

After the successful configuration of your chosen domain and upon satisfaction with the design and content of your website, kindly direct your attention to the “Publish” button. The use of this button will render your website accessible to a global internet audience.

Why You Can Trust Our Review of Squarespace

You can trust our review of Squarespace because our information is based on a combination of factors that ensure accuracy and reliability:

1. Research: Our review is based on extensive research, including an examination of Squarespace’s features, user feedback, and expert opinions.

2. User Feedback: We consider the experiences and opinions of real users who have used Squarespace to build their websites. This includes both positive and negative feedback to provide a balanced perspective.

3. Expert Opinion: We consult experts in the fields of web development, design, and online marketing to gain insights into the strengths and weaknesses of Squarespace.

4. Objective Analysis: Our review remains impartial and unbiased. We do not have any affiliations or partnerships with Squarespace or any other website builder, ensuring that our evaluation is objective.

5. Comparison: We compare Squarespace with other leading website builders to provide context and help you make an informed decision.

6. Transparency: We provide detailed information about Squarespace’s features, pros, and cons, allowing you to see the platform’s strengths and limitations.

FAQs: Squarespace Review

1. Is Squarespace free to use?

Squarespace offers a free trial period, but it’s not entirely free. To publish your website, you’ll need to choose a paid plan.

2. Can I use my domain with Squarespace?

Yes, you can use your custom domain with Squarespace. You can either transfer an existing domain or purchase one directly through Squarespace.

3. How do I improve SEO for my Squarespace website?

To improve SEO, optimize meta titles and descriptions, use relevant keywords, create high-quality content, and ensure your site is mobile-friendly. Squarespace provides built-in SEO tools.

4. Can I switch templates on my Squarespace website after I’ve started building it?

Yes, you can change templates on your Squarespace website, but some content may require adjustments to fit the new template’s design.


In conclusion, Squarespace stands as a compelling choice for website builders, offering high-quality design, a user-friendly interface, and integrated features. While its templates and mobile optimization shine, customization options may be limited for those with specific needs. Squarespace’s pricing, while competitive, may not suit all budgets. However, for individuals and businesses seeking an elegant, easy-to-use platform with SEO tools and reliable support, Squarespace is a strong contender. Ultimately, the decision should align with individual website goals, and a trial period can help determine if Squarespace meets specific requirements.

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